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Views: 832 Replies: 1 Started By: Guruboi Last Poster: Guruboi Last Post Date: Mar 01
Guruboi Mar 01 ( Post 1 )

Few weeks after Nina Haste left Touch HD, her Breakfast show co-host Glen Lewis has also left the online radio station and it doesn’t look pretty.

Touch spoke to a publication confirming Lewis’ departure. “Yes, he is leaving. Bear in mind we are a year-old company that is in a new space, and I call it digital. In digital, we have to conduct surveys from our listeners,” Tbo Touch said.

Touch went on to explain why Glen Lewis wasn’t the right personality for the online station despite being a traditional radio heavyweight.

“We learnt that digital is not personality driven, it is engagement driven. People look into how many times you tweet, how many times you
respond. The digital space is engagement driven. Digital teaches you to be a content creator. The people that you hear on air are content creators, not DJs,” Tbo Touch said.

“I feel he wants to do more traditional radio. I think what we both learnt from this experience is that one being a big star in traditional radio doesn’t guarantee you will be a big star in content creation. You always have to engage your listeners.

“He understands well that content engagement is far different from mixing two great songs and having people appreciate your craft or your ability,” Tbo Touch said.

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